SEO Glossary
Essential SEO terms and definitions
Alt Text
Alternative text that describes an image, used for accessibility and SEO purposes when images cannot be displayed.
Algorithm
A set of rules or instructions given to an AI system to help it learn how to perform its tasks, particularly important in search engine ranking systems.
Anchor Text
The clickable text in a hyperlink that provides context about the destination page to both users and search engines.
Backlink
A link from one website to another, considered as a vote of confidence and used by search engines as a ranking factor.
Bounce Rate
The percentage of visitors who leave a website after viewing only one page, often indicating poor user experience or irrelevant content.
Breadcrumb
A navigation element that shows users their current location within the site hierarchy, improving both UX and SEO.
Crawling
The process by which search engine bots systematically discover and scan web pages to understand their content and structure.
CTR (Click-Through Rate)
The ratio of users who click on a specific link to the total number of users who view a page, email, or advertisement.
Domain Authority
glossary.terms.domainAuthority
Duplicate Content
glossary.terms.duplicateContent
Dofollow Link
glossary.terms.dofollowLink
E-A-T
glossary.terms.eat
External Link
glossary.terms.externalLink
Engagement Rate
glossary.terms.engagementRate
Featured Snippet
glossary.terms.featuredSnippet
Footer
glossary.terms.footer
Freshness
glossary.terms.freshness
Googlebot
glossary.terms.googlebot
Gateway Page
glossary.terms.gatewayPage
Geo-targeting
glossary.terms.geoTargeting
Heading Tags
glossary.terms.headingTags
Hreflang
glossary.terms.hreflang
HTTP Status Codes
glossary.terms.httpStatusCodes
Indexing
glossary.terms.indexing
Internal Link
glossary.terms.internalLink
Image Optimization
glossary.terms.imageOptimization
JavaScript SEO
glossary.terms.javascriptSeo
Junk Content
glossary.terms.junkContent
JSON-LD
glossary.terms.jsonLd
Keyword
glossary.terms.keyword
Keyword Density
glossary.terms.keywordDensity
Keyword Stuffing
glossary.terms.keywordStuffing
Link Building
glossary.terms.linkBuilding
Local SEO
glossary.terms.localSeo
Long-tail Keywords
glossary.terms.longtailKeywords
Meta Description
glossary.terms.metaDescription
Mobile-First Indexing
glossary.terms.mobileFirstIndexing
Meta Tags
glossary.terms.metaTags
Nofollow Link
glossary.terms.nofollowLink
Natural Language Processing
glossary.terms.nlp
Negative SEO
glossary.terms.negativeSeo
Organic Search
glossary.terms.organicSearch
On-Page SEO
glossary.terms.onPageSeo
Off-Page SEO
glossary.terms.offPageSeo
Page Speed
glossary.terms.pageSpeed
PAA (People Also Ask)
glossary.terms.paa
Pagination
glossary.terms.pagination
Query
glossary.terms.query
Quality Score
glossary.terms.qualityScore
Question-Based Keywords
glossary.terms.questionBasedKeywords
Ranking Factor
glossary.terms.rankingFactor
Rich Snippets
glossary.terms.richSnippets
Robots.txt
glossary.terms.robotsTxt
Schema Markup
glossary.terms.schemaMarkup
SERP (Search Engine Results Page)
glossary.terms.serp
SSL Certificate
glossary.terms.sslCertificate
Title Tag
glossary.terms.titleTag
Technical SEO
glossary.terms.technicalSeo
Thin Content
glossary.terms.thinContent
URL Structure
glossary.terms.urlStructure
User Experience (UX)
glossary.terms.ux
User Intent
glossary.terms.userIntent
Voice Search
glossary.terms.voiceSearch
Visual Search
glossary.terms.visualSearch
Vertical Search
glossary.terms.verticalSearch
White Hat SEO
glossary.terms.whiteHatSeo
Web Crawler
glossary.terms.webCrawler
Web Standards
glossary.terms.webStandards
XML Sitemap
glossary.terms.xmlSitemap
X-Robots-Tag
glossary.terms.xRobotsTag
XHTML
glossary.terms.xhtml
YMYL (Your Money or Your Life)
glossary.terms.ymyl
Yandex
glossary.terms.yandex
Yahoo Search
glossary.terms.yahooSearch
Zero-Click Search
glossary.terms.zeroClickSearch
Zero-Result SERP
glossary.terms.zeroResultSerp
Zone File
glossary.terms.zoneFile
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