Fennec Insights

Latest news, technical guides, and strategies from the Fennec SEO team.

Meet Our Authors

Guided paths

Start with the problem you need to solve

Each path begins with a core guide, then points you to the next article or tool when you want to go deeper.

Measure AI search visibility

Start with a scorecard, then connect citations, referrals, and Search Console evidence.

Start here → Next: referral quality →

Control crawler access

Separate search, training, and user-triggered bots before changing robots.txt or WAF rules.

Start here → Next: verify in logs →

Build agent-ready discovery

Evaluate HTTP discovery, capability metadata, and emerging agent interfaces without overstating adoption.

Start here → Next: WebMCP boundaries →

Strengthen structured content

Use schema and internal architecture to clarify content, then validate what search engines actually receive.

Start here → Next: QA templates →

Latest articles

SpamBrain, Spam Updates, and Manual Actions: An Evidence-Led Diagnosis

Technical SEO

Published Sep 23, 2026

SpamBrain, Spam Updates, and Manual Actions: An Evidence-Led Diagnosis

Separate SpamBrain, announced spam updates, spam-policy violations, and manual actions before diagnosing a Google traffic drop.

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Fennec SEO 1.2.1: Full-Site Batch Audit & AI SEO Citation Report

Product Updates

Published Sep 17, 2026

Fennec SEO 1.2.1: Full-Site Batch Audit & AI SEO Citation Report

Fennec SEO 1.2.1 adds full-site batch auditing from sitemaps, Screaming-Frog-style issue grouping, and an AI SEO citation report powered by Cloudflare.

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Google SEO

Published Sep 2, 2026

Google Search Ranking Systems: Algorithms, Updates, and Spam Explained

Understand how BERT, RankBrain, helpful-content signals, SpamBrain, core updates, and spam policies differ—and diagnose ranking changes with evidence.

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Google Site Reputation Policy: EEA vs Non-EEA Enforcement from August 30, 2026

SEO News

Published Aug 30, 2026

Google Site Reputation Policy: EEA vs Non-EEA Enforcement from August 30, 2026

Google changed how site reputation abuse manual actions affect EEA and non-EEA search results from August 30, 2026. See the scope, Search Console, reconsideration, and mediation workflow.

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From One-Page SEO Audit to a Prioritized Fix List

SEO Guides

Published Aug 30, 2026

From One-Page SEO Audit to a Prioritized Fix List

Turn one page audit into a verified P0–P3 SEO action plan with real input and output, finding-to-action rules, owners, limitations, and validation checks.

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