SEO Glossary

Alternative text that describes an image, used for accessibility and SEO purposes when images cannot be displayed.

A set of rules or instructions given to an AI system to help it learn how to perform its tasks, particularly important in search engine ranking systems.

The clickable text in a hyperlink that provides context about the destination page to both users and search engines.

A link from one website to another, considered as a vote of confidence and used by search engines as a ranking factor.

The percentage of visitors who leave a website after viewing only one page, often indicating poor user experience or irrelevant content.

A navigation element that shows users their current location within the site hierarchy, improving both UX and SEO.

The process by which search engine bots systematically discover and scan web pages to understand their content and structure.

The ratio of users who click on a specific link to the total number of users who view a page, email, or advertisement.

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Experience, Expertise, Authoritativeness, and Trustworthiness - four factors Google considers when evaluating content quality.

A hyperlink that points to a domain different from the one where the link appears, also known as an outbound link.

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The practice of delivering different content or advertisements to users based on their geographic location.

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glossary.terms.imageOptimization

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glossary.terms.linkBuilding

glossary.terms.localSeo

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glossary.terms.metaTags

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glossary.terms.negativeSeo

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glossary.terms.userIntent

glossary.terms.voiceSearch

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glossary.terms.whiteHatSeo

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