MCP Server Card

An MCP server card is a concise, agent-readable summary of what a Model Context Protocol server offers. It usually describes available tools, resources, prompts, authentication requirements, rate limits, and usage boundaries.

The phrase “server card” is still an ecosystem pattern, not a separate official MCP standard. The underlying concepts come from MCP server capabilities and tool/resource discovery.

For a practical implementation model, read MCP Server Card for SEO and Product Websites.

What It Should Include

• Server name and publisher
• Tool categories and example use cases
• Required authentication
• Data boundaries and privacy notes
• Rate limits or usage constraints
• Documentation and support links
• Version and last updated date

Why It Matters for SEO

For product and content websites, an MCP server can expose capabilities that a normal page cannot:

• Product lookup
• Inventory or pricing checks
• Documentation search
• SEO audit tools
• Support knowledge base retrieval

A server card gives agents a safer first read before they call tools.

Related Concepts

• MCP: Model Context Protocol
• Agent Skills Index
• WebMCP
• API Catalog SEO

Official Resources

• MCP specification: Tools
• MCP specification: Lifecycle
• MCP homepage