SEO Wiki
Short definitions are useful. But when you're fixing rankings, you usually need the details. This wiki expands our glossary into practical, example-driven notes.
E-E-A-T: Experience, Expertise, Authority, Trustworthiness in SEO
E-E-A-T is Google's updated framework for evaluating content quality. Learn how to demonstrate experience, expertise, authority, and trustworthiness to improve your rankings.
Engagement Rate: How User Interaction Affects SEO
Engagement rate measures how users interact with your content. Learn how metrics like bounce rate, time on page, and click-through rate impact your SEO.
External Link: How Outbound Links Impact SEO
External links are hyperlinks that point to other websites. Learn how outbound links can improve your SEO, establish authority, and enhance user experience.
Featured Snippet: How to Rank in Google's Position Zero
Featured snippets are the highlighted answers that appear at the top of Google search results. Learn how to optimize your content to earn this highly visible position.
Footer: How to Optimize Your Website Footer for SEO
Your website footer is more than just a place for copyright information. Learn how to optimize your footer for SEO, user experience, and conversion.
Freshness: How Content Freshness Impacts SEO
Freshness is a ranking factor that considers how recent your content is. Learn how to optimize your content for freshness and when it matters most.
Gateway Page: What They Are and Why They're Bad for SEO
Gateway pages are low-quality pages created solely for search engines. Learn why they're considered spam and how to avoid penalties.
Geo Targeting: How to Optimize Your Website for Local SEO
Geo targeting helps you reach users in specific locations. Learn how to optimize your website for local search and improve your local SEO rankings.
Dofollow link: what it means (and why it's a misleading term)
Dofollow isn't an official attribute. Learn how link equity works, what nofollow really does today, and how to audit your links.
Duplicate content: what it is, why it happens, and how to fix it
Duplicate content confuses indexing and can split ranking signals. Learn common duplicate patterns and practical fixes using canonical, redirects, and internal linking.
Domain Authority: what it is (Moz), what it isn't (Google), and how to use it
Domain Authority (DA) is a Moz metric, not a Google ranking factor. Learn how to interpret DA/DR-style scores without fooling yourself.
CTR (click-through rate): what it measures and how to improve it safely
CTR is the percentage of impressions that become clicks. Learn what affects CTR in Google Search and how to improve titles, snippets, and intent match.
Crawling: how search engines discover pages (and what blocks them)
Crawling is how bots discover your pages. Learn crawl paths, crawl budget basics, and common blockers like robots.txt, noindex, and soft 404s.
Breadcrumbs in SEO: navigation, UX, and structured data
Breadcrumbs help users and crawlers understand site structure. Learn when to use breadcrumbs, how to mark them up, and common implementation mistakes.
Bounce rate: what it means, what it doesn't, and how to interpret it in SEO
Bounce rate is often misunderstood. Learn when it signals a real problem, when it's normal, and how to diagnose the underlying UX issues.
Backlink: what it is, what makes it valuable, and what makes it risky
Backlinks still matter, but not all links are equal. Learn what makes a backlink helpful, how anchor text plays in, and red flags to avoid.
Anchor text: how link text influences SEO (and how to avoid over-optimization)
Anchor text is the clickable text in a link. Learn practical anchor text patterns for internal and external links, plus common mistakes.
Search algorithm: what it means in SEO (and what it doesn't)
In SEO, an algorithm is the system that decides what ranks. Learn how to think about algorithms, signals, and updates without chasing myths.
Alt text: what it is, why it matters, and how to write it
Alt text helps search engines and screen readers understand images. Learn how to write useful, non-spammy alt text with examples and quick audits.